The brand “REDSON” stands for “RADIANCE" of the sun, as in the brilliance radiating from the players on the court.

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Founded in 1949 in Japan, HIROUN CO., LTD. is a professional sports equipment retailer selling and distributing high-quality products of more than 60 sports equipment brands. 

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In the 1980s, HIROUN CO., LTD. launched its own brand REDSON focusing on rackets of badminton, tennis and squash in Japan.

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Since 2014, HIROUN SPORTS CO., LTD. has been the main distributor of REDSON's global market, introducing excellent products to badminton fans all over the world.​

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In pursuit of unique and innovative designs, the REDSON design team in Japan headquarters develops each product with PRECISION (detail) and LUXURY (quality). All REDSON products are thus created based on the principle of delivering only the highest quality resulting from our 30-plus years of experience.

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With technological innovation at its core, REDSON strives to create professional and comprehensive badminton equipment supplies, making it the powerful backing for all the athletes on the court.